At the heart of marketing and selling is the key understanding of the consumer’s wants and needs
and translating those into brand messages
that influence purchase decisions.

But what exactly drives consumers’ decisions?

What makes them prefer a brand to another based
on packaging, color, and name?


6th Psychology of Marketing
Strategies and Techniques in Influencing Consumer Decisions


February 26, 2019
8:30 AM to 5:30 PM
MARCO POLO ORTIGAS
Meralco Avenue & Sapphire Road, Ortigas Center, Pasig City


REGISTER NOW! CALL US AT

877-6502 | 832-1409
(Globe) 0917-3257870
(Smart) 0919-6142598



Course Description

This learning session will reveal human behaviors, proven by science and research, which affects how we make decisions in the supermarket or any store. Key principles in the field of psychology such as cognition, perception, happiness, fear, and anxiety will be examined to analyze the effectivity of popular TV advertisements, billboards, posters and social media placements which will be presented during dedicated hands-on exercises. At the end of the learning session, participants are expected to have a more deliberate and strategic appreciation on what kind of marketing tactics work for a specific buyer and his context.
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Course Objectives

The specific objectives of this unique fun-filled learning experience are:

• Why do prices of products always end with a 9 (ex. PHP 299?)
• Why does Uber enable credit card payments only when it was first launched?
• Is a buy-one-take-one scheme better than a discount offer?
• Why is Safeguard’s “superior skin-germ protection” the best tagline ever?
• Why do some restaurants deliberately offer an item in their menu so cheap that they lose money selling it?
• Why do we associate brands with black color as expensive and yellow ones as affordable?
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Learning Investment for this 1-Day Learning Session:

Reserve your seats NOW and SAVE P3,000
(Pay on or before January 26, 2019)

Group Rate
(Minimum of 3 Participants)
P 10,998 + VAT

BFF Rate
(Minimum of 2 Participants)
P 11,998 + VAT


Super Saver Rate
P 12,998 + VAT
Pay on or before January 26, 2019


Early Bird Rate
P 14,498 + VAT
Pay on or before February 09, 2019


Regular Rate
P 15,998 + VAT
Pay on or before February 10, 2019
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FOR MORE INFORMATION, EARLY REGISTRATION AND FOR SPONSORSHIP OPPORTUNITIES,
CALL US AT

ARIVA Academy Philippines, Inc.

877-6502 | 832-1409

(GLOBE)

0917-3257870 | 0915-9420184

(SMART)

0919-6142598

Email: [email protected]

R E G I S T E R O N L I N E: www.Ariva.com.ph

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